Lucasfilm Retail Moratorium Lift May 2026
For most of the year we are under an embargo from Lucasfilm and can not attend retail locations unless prior approval has been given by them. At certain times of the year this embargo is lifted, generally around Movie releases, May 4th, Force Friday etc, the recent correspondence from LFL outlines the lift of the embargo:
Lucasfilm has informed LEC that the retail moratorium is being lifted May 2-10. During this time, fan groups can appear in costume at retailers that sell Star Wars merchandise.
All fans, costumed or otherwise, can participate with venues of their choice during this window of time with the restriction that costumed appearances must not be used in the advertising of the event or retail location. Although these appearances will be treated like open invitations, we leave it to the fan groups to independently organize around these events as they see fit. Lucasfilm will not need to approve or coordinate these. Please note that retail locations should not include restaurants, bars, or venues with no apparent reason to feature Star Wars characters.
Costumed fans should not pose with merchandise or use the appearance to promote a specific product.
In the coming weeks, we may send out a list of ‘preferred’ retailers from certain regions who would welcome fans to participate at their venues within these event windows, but you are all still welcome to make plans with appropriate retailers or venue hosts of your choice regardless of whether or not they appear on the list.
In addition to the retail appearance lift, Lucasfilm is happy to allow fan groups to make appearances at their local theaters during the theatrical run of The Mandalorian and Grogu. Appearances should be limited to the theatre lobby and should not be advertised prior to appearance. Fan groups are allowed to word directly with their local theaters to schedule these appearances. Lucasfilm may send out invitations on behalf of theater chains that are interested in costumed fan appearances. Appearances are subject to whatever rules are in place at the local theater and it will need to be made clear that you are fans in costumes and not official Star Wars character appearances.
*REMEMBER* Always follow your garrison/squad/outpost guidelines when it comes to organizing Disney/LFL promotional troops, only command staff should deal directly with LFL.